O BURGER

Client Overview

O Burger is a fast-growing Egyptian restaurant chain known for its handcrafted burgers and fresh ingredients. With several branches already operating successfully, the brand’s next goal was to expand its franchise network across Egypt and build stronger nationwide recognition.

Challenge: Despite strong customer satisfaction and a loyal following, O Burger’s digital presence was limited to local awareness. The main challenges were:
- Low visibility among potential franchise investors.
- Inconsistent branding across branches and social channels.
- Limited engagement with new customers online

Goal: Increase franchise awareness, unify brand identity, and drive qualified franchise leads within 60 days.

Our Strategy & Solution

Fassla Marketing developed a comprehensive marketing strategy designed to reposition O Burger as a franchise-ready, national brand rather than just a local restaurant.

1. Brand Identity Refresh
We modernised the logo, refined the brand colours and typography, and created consistent brand guidelines for use across all branches and future franchise partners.

2. Digital Positioning & Storytelling
Our content strategy focused on O Burger’s craftsmanship, quality, and growth story — shifting communication from product-based posts (“our burgers”) to value-driven storytelling (“join a successful franchise brand”).

3. Paid Social & Performance Campaigns
We launched a series of Facebook, Instagram, and Google Ads targeting two main audiences:
Burger lovers in Cairo and Giza (for awareness and footfall).
Investors and entrepreneurs interested in F&B franchise opportunities.
All campaigns were optimised weekly using AI-driven audience segmentation and GEO-enhanced ad copy, ensuring high performance across platforms.

4. Landing Page & Lead Funnel
We designed a franchise-specific landing page highlighting investment benefits, operational support, and brand success stories — connected to a CRM system for instant lead capture and follow-up. 

Results (After 60 Days)

  • +45% increase in total sales across all branches.
  • 3 qualified franchise leads from new investors in Cairo and Alexandria.
  • 4× engagement growth on social media channels.
  • Unified brand visuals and tone across all online platforms.
  • Key Takeaway By aligning branding, digital advertising, and lead generation under one unified strategy, Fassla Marketing transformed O Burger from a local restaurant into a franchise-ready national brand. This project demonstrates how a data-driven, creative approach can deliver tangible business growth  fast.

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