In 2025, digital marketing has become the backbone of business growth in Egypt. From startups to established enterprises, every brand is competing for visibility, clicks, and conversions. But winning online isn’t just about posting ads — it’s about having...
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Launching a brand in Cairo means entering one of the most competitive markets in the region — but also one of the most rewarding. To stand out, you need more than a good product; you need a strong story, powerful visuals, and a smart go-to-market plan. At...
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Should your marketing budget go to Google Ads or Meta Ads (Facebook & Instagram)? Egyptian businesses face this question daily — and the answer depends on your audience, goals, and product type. At Fassla Marketing, we’ve managed ad campaigns across multi...
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AI is transforming how people search online — and how brands are discovered. As tools like ChatGPT, Perplexity, and Google’s SGE (Search Generative Experience) reshape search behaviour, traditional SEO is evolving into Generative Engine Optimisation (GEO)...
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